Friday Focus: Invest In Yourself

As an entrepreneur or small business owner, particularly when first starting out, there is a large emphasis put on investment. And there should be, investment towards your business or brand idea is needed to get it off the ground, produce that dream product or service and market, then distribute it.  This all takes an investment of time, money and resources.

However, there is a gap when raising capital or pouring in the essential resources which is commonly neglected by the entrepreneur, it’s the need to also invest in themselves.

Self-investment can come in a variety of forms centered self-care. Creating a strong, stable and relaxed body, will help in tense situations, making big decisions and the ability to withstand the extensive daily work hours every successful business owner puts into starting their venture. Clearing and caring for the mind is of paramount importance as well. A sound mind builds confidence, adds experience and all-important knowledge for the treacherous field of business to be traversed.

As a business owner or CEO, you are your own worst enemy and biggest competitor. You own the majority of the company, make the important decisions, you have access to the finances and so on. If you looked at it from an outside view, wouldn’t you want that business owner/CEO with all that power to be physically, emotionally, and mentally fit?

Training the mind and body takes time and money, the investment. The return, however, is extremely rewarding. The resilience and strength from investing in oneself is what made the best able persevere through the inevitable numerous ups and downs a company will face throughout its lifetime.

A small daily workout, run, weights, yoga or Pilates, strengthens the physical side. Coaching with a mentor or therapist takes care of the mental side and the research or reading about your industry or competitors daily strengthens knowledge and resolve. A couple hours a day is needed for yourself can complete all of these. Treat them as part of the business, just as you may prioritize and set time aside for a meeting, do the same when investing in you, throw it on the calendar and take it seriously.

Get started early with self-investment, just as building a business starts with a foundation: the R&D, Formulation, incorporating etc. So does the building of the entrepreneur, in contrast the construction process comes through building up a knowledge base, coaching for the mindset and a healthy lifestyle for the body.

Entrepreneurship is long-term and for successful individuals, a lifetime commitment. To commit to a business one must first commit to themselves, and once that is accomplished everything can fall into place.

To gain personalized guidance for your business on this topic and others contact us.

- Vince Calace

Founder - Venture Business Development